Forrester Consulting Group, LLC

Branding questionaire

Building Your Brand Together

What Is Branding? Most people will define it as “creating an image in the mind of an audiance” which is correct, but I believe there’s more to it. A brand is broken down into multiple parts that all play an essential role in the formation of a strong brand. You see it every day with the different brands you come across, big and small. These branding categories are; Brand Strategy: How the brand will differentiate itself. Brand Identity: The Apearnace: voice or tone, logo, colors, visuals, etc. Brand Message: brands storytelling, tagline/slogan, key values/purpose. Brand Equity: Brand Awareness, Loyalty, Value – Having authoriy in your field. Brand Consistency: Maintaining a uniform image on all platforms. It’s crucial for your business to follow these categories while developing and maintaining a brand. 

Please Complete This Form Below

In order to develop your brand to last the test of time, we need a strong foundation. Please complete the form below to help me better understnad your business in order to better develop your brand. 

Understanding Your Business

This question helps me understand your business better.
This question helps me understand your mission and values.
Understanding the demographics and psychographics of your target audience is critical.
This will help align the branding with the your overall business strategy.
This can provide valuable brand storytelling material. What is your background, history, or experience that is important for strengthening your brand?
Knowing the unique selling points is crucial for creating a distinctive brand.

Understanding Your Brand

For example, is it formal, casual, playful, or professional?
Having a tagline helps customers relate and recognize your brand.
This will help me understand your design preferences.
This can help me create a compelling brand narrative.
I would like to know any insight or information you may have that could help me.
Understanding deadlines is essential for project planning.
Knowing the competitive landscape can assist your branding strategy along with other aspects of the project.
It's essential to avoid potential legal issues. It is a good idea to trademark & copyright your brand early on to avoid others stealing your business branding.