Forrester Consulting Group, LLC

Branding questionaire

Building Your Brand Together

What Is Branding? Most people will define it as “creating an image in the mind of an audiance” which is correct, but I believe there’s more to it. A brand is broken down into multiple parts that all play an essential role in the formation of a strong brand. You see it every day with the different brands you come across, big and small. These branding categories are; Brand Strategy: How the brand will differentiate itself. Brand Identity: The Apearnace: voice or tone, logo, colors, visuals, etc. Brand Message: brands storytelling, tagline/slogan, key values/purpose. Brand Equity: Brand Awareness, Loyalty, Value – Having authoriy in your field. Brand Consistency: Maintaining a uniform image on all platforms. It’s crucial for your business to follow these categories while developing and maintaining a brand.

Please Complete This Form Below

In order to develop your brand to last the test of time, we need a strong foundation. Please complete the form below to help me better understnad your business in order to better develop your brand.

Full Name *

First

Last

Business Name *

Understanding Your Business

General Summary: Describe your business in your own words *

This question helps me understand your business better.

What is the core purpose of your business or organization? *

This question helps me understand your mission and values.

Who is your target audience or ideal customer? *

Understanding the demographics and psychographics of your target audience is critical.

What are your short-term and long-term business goals? *

This will help align the branding with the your overall business strategy.

What is the history of you entering this business, and are there any particular milestones or stories that should be incorporated into the brand? *

This can provide valuable brand storytelling material. What is your background, history, or experience that is important for strengthening your brand?

What sets your product or service apart from the competition? *

Knowing the unique selling points is crucial for creating a distinctive brand.

Understanding Your Brand

What is your brand's personality or desired tone? *

For example, is it formal, casual, playful, or professional?

Do you have a tagline or slogan in mind? If not, would you like assistance in creating one? *

Having a tagline helps customers relate and recognize your brand.

Are there any specific colors, fonts, or design elements you want to include or avoid in your branding? *

This will help me understand your design preferences.

What is your brand's story or narrative that you want to convey? *

This can help me create a compelling brand narrative.

Do you have any initial ideas or inspirations for the brand? *

I would like to know any insight or information you may have that could help me.

What is your timeline for the branding project? *

Understanding deadlines is essential for project planning.

Who are your main competitors? (If Any) *

Knowing the competitive landscape can assist your branding strategy along with other aspects of the project.

Are there any legal or trademark considerations for the brand name or logo? *

It's essential to avoid potential legal issues. It is a good idea to trademark & copyright your brand early on to avoid others stealing your business branding.