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CSS Client Initial Questionnaire Form
Legal Business Name
Understanding Your Business
General Summary: Describe your business in your own words
This question helps me understand your business better.
What is the core purpose you want your website to serve?
This question helps me understand your mission and values.
Who is your target audience or ideal customer?
Understanding the demographics and psychographics of your target audience is critical.
What are your short-term and long-term business goals? Where is your business now?
This will help align the branding with the your overall business strategy.
What is the history of you entering this business, and are there any particular milestones or stories that should be incorporated into the brand?
This can provide valuable brand storytelling material. What is your background, history, or experience that is important for strengthening your brand?
What sets your product or service apart from the competition? What makes you unique? What are your selling points?
Knowing the unique selling points is crucial for creating a distinctive brand.
Understanding Your Brand
What is your brand's personality or desired tone?
For example, is it formal, casual, playful, or professional?
Do you have a tagline or slogan in mind? If not, would you like assistance in creating one?
Having a tagline helps customers relate and recognize your brand.
Are there any specific colors, fonts, or design elements you know of that you want to include or avoid in your branding?
This will help me understand your design preferences. There are a lot of factors that go into designing a website, knowing what you want and don't want are a big help.
What is your brand's story or narrative that you want to convey to your audiance?
This can help me create a compelling brand narrative.
What is your timeline for this project?
Understanding deadlines is essential for project planning.
Who are your main competitors? (If Any)
Knowing the competitive landscape can assist your branding strategy along with other aspects of the project.
What marketing channels do you plan to use for your brand?
Social Media (Organic)
Social Media Advertisting (Paid Ads)
Search Engine Marketing
Are there other marketing channels you plan to use for your brand?
Are there any legal or trademark considerations for the brand name or logo?
It's essential to avoid potential legal issues. It is a good idea to trademark & copyright your brand early on to avoid others stealing your business branding.